Privacy Policy

Terms of Use

These Terms of Use (the “Terms”) commonly apply to the use by Users, as defined in Article 1, of various services provided by Cross Medicine Inc. (the “Company”) through websites, software, and other means (the “Service”).

Article 1 (Users)

“Users” means individuals, corporations, or other organizations that have agreed to these Terms and completed the user registration procedures set forth in the following Article.

Article 2 (User Registration Procedures)

1. User registration shall be completed when an applicant applies for registration by the method prescribed by the Company, and the Company reviews and approves such application.
2. During the review process described in the preceding paragraph, the Company may refuse to approve an application for user registration if it determines that the applicant falls under any of the following items. The Company shall have no obligation to disclose the reason for such refusal.

(1) The applicant made a false statement when registering as a User.
(2) The application was made by a person who has previously violated these Terms.
(3) The Company otherwise determines that the applicant is inappropriate as a User.

Article 3 (User Information, etc.)

1. The handling of personal information by the Company shall be governed by the Privacy Policy separately established by the Company (https://awababy.tech/en/terms-privacy-policy-2-2/#privacy-policy), and Users agree that the Company will handle personal information in accordance with such Privacy Policy.
2. Users agree that the Company may acquire the information set forth in items (1) through (5) below (the “User Information, etc.”).

(1) User Information

1. Name and email address
2. User type: mother, father, grandparent, childcare worker, or other
3. Municipality of residence and language used
4. Occupation and marital status
5. Presence, type, and share of childcare support / childcare responsibilities
6. History of mental health conditions

(2) Infant Information

1. Name, gender, and date of birth, including gestational age, date of birth, and expected delivery date
2. Birth order, number of siblings living together, birth weight, and singleton / multiple birth status
3. Medical history and chronic illnesses
4. Weight and height
5. Bedtime, wake-up time, nap duration, and sleep score
6. Number, time, and amount of feeding in ml, time on each side, and baby food records
7. Frequency, time, and condition of excretion
8. Crying voice data
9. Medical information, including vaccination records, vaccination dates, and vaccine names
10. Medical examination data, including checkup dates and checkup results from obstetrics and gynecology / pediatrics
11. Medication records, including medication names and administration times
12. Body temperature, including measured values and measurement times

(3) Cry Analysis Data

1. AI-based emotion prediction results, such as hunger, tiredness, discomfort, sleepiness, etc.
2. Actual emotion feedback provided by Users
3. Records of coping methods

(4) Assessment Data

1. EPDS score, postpartum depression screening
2. GAD-7 score, anxiety screening
3. Average and longest crying duration of infants

(5) Other Information

1. Billing and subscription information
2. Consent acquisition history
3. The Company may use or provide User Information, etc. to third parties, meaning universities and other research institutions conducting joint research with the Company, the Company’s partners, or contractors; the same shall apply hereinafter, for the following purposes, and Users agree thereto. When providing User Information, etc. to third parties other than universities and other research institutions conducting joint research with the Company, the Company shall anonymize such User Information, etc.

(1) To provide, operate, customize, and improve the Service
(2) For identity verification and authentication services
(3) For research to improve the Service and for the development and improvement of new services
(4) For advertising delivery, effectiveness measurement, analysis, and improvement
(5) To create statistical information
(6) To utilize the information for joint research, academic research, and analytical research with universities and other research institutions
(7) To charge usage fees for the Service
(8) To allow Users to use Service functions with respect to data obtained from HealthKit built into Apple’s Healthcare application
(9) For other purposes of use stated in the Privacy Policy set forth in paragraph 1

Article 4 (Usage Fees and Payment Method)

1. Users shall pay the usage fees separately determined by the Company as consideration for use of the Service by the method designated by the Company.
2. If a User delays payment of usage fees, the User shall pay the Company late payment damages at an annual rate of 14.6%.
3. If the Company deletes a User’s registration because the User falls under Article 7, paragraph 1, or if the User withdraws for the User’s own convenience, the Company shall not refund all or part of the usage fees to the User, and shall not lose its right to claim any usage fees that have already accrued.

Article 5 (Management of User ID and Password)

1. Users shall manage their User ID and password for the Service at their own responsibility. The Company shall not be liable for any damages incurred by Users as a result of their User ID or password being used by any third party. If a User forgets or has their User ID or password stolen, the User shall promptly notify the Company and follow the Company’s instructions.
2. Users may not transfer or lend their User ID or password to any third party under any circumstances.
3. If a login is made using a correct combination of User ID and password, the Company shall deem such login to have been made by the User registered under that User ID.

Article 6 (Prohibited Acts)

The Company prohibits Users from engaging in any of the following acts when using the Service.

(1) Acts that violate laws and regulations, these Terms, or public order and morals
(2) Acts related to criminal activity
(3) Acts that destroy or interfere with the functions of the Company’s servers or networks, or other acts that may interfere with the operation of the Company’s services
(4) Acts of transmitting or posting harmful computer programs, such as viruses
(5) Acts of collecting or accumulating personal information, etc. concerning other Users
(6) Acts of impersonating other Users to use the Service
(7) Acts of directly or indirectly providing benefits to anti-social forces in connection with the Company’s services
(8) Other acts that the Company determines to be inappropriate

Article 7 (Restrictions on Use and Deletion of Registration)

1. If a User falls under any of the following items, the Company may, without prior notice, restrict the User’s use of all or part of the Service or delete the User’s registration as a User.

(1) The User violates any provision of these Terms.
(2) It is discovered that false facts exist in the registered information.
(3) The Company otherwise determines that the User is inappropriate as a User.

2. Users acknowledge in advance that the full usage fees for the Service shall accrue even while the User’s use of the Service is restricted.
3. The Company shall not be liable for any damages incurred by Users as a result of actions taken by the Company under this Article.

Article 8 (Disclaimers)

1. The Company shall be exempt from liability to Users regarding the Service with respect to the following matters.

(1) Any damages arising from changes to, interruption of, or termination of the Service
(2) Any damages suffered by Users in connection with the App, regardless of the reason
(3) The Company shall have no involvement in, and shall bear no responsibility for, Users’ usage environment for the Service
(4) Matters disclaimed in these Terms
(5) Damages incurred directly or indirectly by Users as a result of using the Service
(6) Lost opportunities, business interruption, or any other damages incurred by Users or other third parties, including indirect damages and lost profits

However, this shall not apply where such damages are caused by the Company’s intentional misconduct or gross negligence.

2. Even if the Company is liable due to its ordinary negligence, such liability shall be limited to the scope of ordinarily arising damages, and the Company shall not be liable for any other damages, including but not limited to lost profits, loss of business opportunities, other indirect damages, and damages arising from special circumstances. In the case of paid services, the Company shall be liable for compensation only up to the amount of the fees, or in the case of continuous services, an amount equivalent to one month’s fees. The provisions of each paragraph of this Article and other provisions of these Terms that exempt the Company from liability shall apply where the Company is deemed not to have acted with intentional misconduct or gross negligence.
3. The Company shall not be liable for any damages, disputes, or other matters arising between Users and other Users or third parties in connection with the Service.
4. The Company does not warrant any of the following matters.

(1) The App provides suggestions regarding childcare, and the Company makes no warranty whatsoever regarding its effectiveness or adverse events.
(2) The App does not constitute any medical device and does not diagnose, treat, cure, or prevent any disease or medical condition.
(3) The Company makes no warranty, express or implied, regarding the operation of the App, including normal operability or functionality on Users’ smartphones, freedom from viruses, or absence of defects.
(4) The Company does not warrant that the App does not infringe the intellectual property rights of third parties.
(5) Restrictions on use or defects in all or part of the App arising from causes that are unknown.

Article 9 (Notices or Communications)

1. Notices or communications between Users and the Company shall be made by posting on the Service, by email, or by any other method deemed appropriate by the Company.
2. Notices or communications made by the method prescribed in the preceding paragraph shall become effective at the time they are posted on the Service or when the email is sent. Even if Users are unable to view the posting or receive the email due to their own settings, the Company shall bear no responsibility.

Article 10 (Changes to Service Content, etc.)

The Company may change the content of the Service or discontinue provision of the Service without prior notice to Users, and shall not be liable for any damages incurred by Users as a result thereof.

Article 11 (Suspension, etc. of Provision of the Service)

1. If the Company determines that any of the following events exists, it may suspend or interrupt provision of all or part of the Service without prior notice to Users.

(1) When performing maintenance, inspection, or updates of computer systems related to the Service
(2) When provision of the Service becomes difficult due to force majeure, such as fire, power outage, or natural disaster
(3) When computers, communication lines, or the like are stopped due to an accident
(4) When the Company otherwise determines that provision of the Service is difficult

2. The Company shall not be liable for any disadvantages or damages suffered by Users or third parties due to suspension or interruption of provision of the Service.

Article 12 (Ownership of Rights)

Intellectual property rights related to the App shall belong to the Company or third parties that have licensed such rights to the Company. Use of the Service under these Terms does not imply a license to use such intellectual property rights.

Article 13 (Changes to the Terms of Use)

If the Company determines that it is necessary, the Company may add to, change, or delete these Terms by notifying Users without obtaining their consent. In such case, the Company shall specify the effective date, and shall notify Users a reasonable period in advance by displaying the fact that these Terms will be changed, the content of the revised Terms, and the effective date on the App, etc., or by other appropriate methods.

Article 14 (Prohibition of Assignment of Rights and Obligations)

Users may not assign or pledge to any third party their status under these Terms or their rights or obligations under these Terms without the prior written consent of the Company.

Article 15 (Language)

These Terms shall be prepared in Japanese as the official text. If any discrepancy or conflict arises between the Japanese text and a translation into another language, the Japanese text shall prevail.

Article 16 (Governing Law and Agreed Jurisdiction)

1. These Terms shall be governed by the laws of Japan.
2. The court having jurisdiction over the location of the Company’s head office shall be the exclusive court of agreed jurisdiction in the first instance for all disputes relating to these Terms and the Service.

End of page

Revised Date
May 26, 2026

Notices Based on the Act on Specified Commercial Transactions

Item	Details
Business Operator	Name: Cross Medicine Inc. Address: 2-1 Minamijosanjima-cho, Tokushima City, Tokushima Prefecture 770-8506 Phone Number: Email Address: info@awababy.tech
Representative	Koga Nakai
Contact Information	Please refer to the Help section before contacting us. Questions or support for the service will be provided based on the terms of your contract. Upon request, the phone number will be disclosed promptly.
Sales Price	Prices for each product or service are listed on the purchase page within the app.
Costs Beyond Sales Price	Internet connection fees and communication charges are borne by the customer.
Payment Methods Timing	Payments are made through in-app purchases. Payment methods and timing comply with the terms set by the companies facilitating the transactions, such as Apple Inc.
Service Availability	Services are available immediately after payment completion.
Return Policy	Due to the nature of digital content, returns or exchanges are not accepted after purchase confirmation.
Operating Environment	The app requires a compatible iOS (iPhone) device. For details, refer to the app description page on the App Store.

Privacy Policy

Cross Medicine Inc. (hereinafter referred to as “the Company”) has established the following privacy policy (hereinafter referred to as “this Policy”) regarding the personal information of users related to this website and the Company’s services. This Policy explains what personal information the Company collects, how it is used and shared, and how users can manage their own personal information.

Name and Representative of the Company

Corporate Name: Cross Medicine Inc.
Address: 2-1 Minamijosanjima-cho, Tokushima City, Tokushima Prefecture 770-8506
Representative Director: Koga Nakai

Scope of Application

This Policy applies to the information (hereinafter referred to as “User Information”) acquired by the Company in relation to this website and the following services provided by the Company (hereinafter referred to as “the Services”). Additionally, the Company may add new services to the scope of the Services at any time.

(1) Mobile application “awababy”

Method of Acquiring Personal Information

When obtaining personal information, the Company will disclose or notify the purpose of use (including disclosure under this Policy). Additionally, if personal information is directly obtained from the individual through contracts or other documents (including electronic records), the purpose of use will be clearly stated in advance, and the information will be acquired through lawful and fair means.
The Company will use personal information appropriately within the scope necessary to achieve the stated purpose of use.

Information Collected Through the Mobile App

The Company automatically collects the following information through the mobile app provided as part of the Services. This information may be linked to the user’s registration information for use:
(1) Service usage data (e.g., app operation history and browsing history).
(2) Audio data (only with user consent within the app).
(3) GPS data (only with user consent within the app or web services).
(4) IP address, Cookie ID, advertising identifiers, and other online identifiers.
(5) Device identifiers, device settings, browser/OS type and version, location data, and other device information.
(6) Personal details, including name, date of birth, height, weight, gender, sleep duration, step count, calorie intake, feeding frequency, dietary habits, exercise, and growth milestones (e.g., sitting up, crawling), as submitted by the user.
(7) Inquiry and response data from online consultation services.
(8) Survey responses.
(9) Health checkup information.
(10) Purchase and payment information (credit card numbers are not collected).
(11) Resumes, academic transcripts, and employment history.
(12) Information necessary for employment and health management (for employees).

Information Collected Through the Website

When users utilize the inquiry form or other forms on the website, the Company collects information that can identify individuals, such as names and email addresses.

Purpose of Using Personal Information

• To analyze browsing and purchase history for follow-up communications and to provide users with suitable products, services, and campaigns.
• To provide, operate, customize, and improve the Services.
• For identity verification and authentication services.
• For advertising distribution, evaluation, analysis, and improvement.
• For research and development or improvement of new services.
• To create statistical information.
• (Note: Statistical information refers to data that excludes identifiable links to users. The Company may freely use, publish, and provide this data.)
• To process data into a non-identifiable form for disclosure or provision to the Company’s partners.
• To invoice fees for the Company’s apps and services.
• To ship purchased services or campaign gifts.
• For recruitment and selection purposes.
• To allow the use of data obtained through Apple’s HealthKit (referred to as “HealthKit Data”) for the functionality of the Services.
  (Note: HealthKit Data is handled in compliance with Apple’s policies and is not used or disclosed for marketing, advertising, or similar purposes. The Company will not disclose HealthKit Data to third parties without explicit user consent, except in cases outlined in sections 3 and 4 regarding third-party provision and handling delegation of personal information. Even with consent, HealthKit Data will only be shared with third parties providing health or fitness services to the user.)

Measures to Ensure the Secure Management of Personal Data

The Company endeavors to keep personal information accurate and up-to-date. To protect personal information, the Company implements organizational, physical, human, and technical measures to prevent leakage, loss, or damage, and to ensure the secure management of personal information. Specific measures include restricting access to premises, limiting device usage, access controls, theft prevention, and unauthorized access prevention measures.

Additionally, all executives and employees are provided with training on personal information handling and management systems, with regular inspections conducted to ensure continuous improvement and review.

Provision of Personal Data to Third Parties

The Company does not provide personal information to third parties except in the following cases:

(1) When the user has given consent.
(2) When required by law.
(3) When providing information to academic research institutions or partner companies for the purpose of academic research.
In such cases, personal information will be processed to ensure that specific individuals cannot be identified, in accordance with the “Handling of Anonymized Information” outlined below, before being provided.
(4) When providing user information to third parties (joint users) entrusted with handling the information, within the scope of the intended use of the personal information.
In such cases, the Company requires the entrusted party to maintain the confidentiality of user information and conducts appropriate supervision of the entrusted party.
(5) When information is provided in connection with business succession due to mergers, transfers of business, or other similar reasons.
(6) When cooperation is required with national or local governments to carry out legally mandated duties, and obtaining user consent may impede the execution of those duties.

[Scope of Joint Users]
The Company assumes responsibility for jointly used personal data.

Handling of Anonymized Information

The Company processes personal information to ensure that specific individuals cannot be identified and that the information cannot be restored to its original form. Anonymized information is created and provided to third parties

(1) Creation of Anonymized Information

Our company processes user information in accordance with the processing standards stipulated by the Personal Information Protection Act to create anonymized processed information.

＜Main Processing Examples＞
① Deletion of descriptions that can identify specific individuals
② Deletion of personal identification codes
③ Deletion of codes linking information together
④ Deletion or grouping of unique descriptions
⑤ Other measures based on the nature of personal information databases, etc.

（２）Items included in anonymized processed information

① Personal attributes (name, email address, age (age group), height, weight, etc. as registered information; growth records; app installation date, etc.)
② App usage information (analyzed data such as collected crying sounds; date and time of use; amount spent; features used; usage history; customization details, etc.)

（３）Provision of Anonymized Processed Information to Third Parties

The purpose, items included in the anonymized processed information, and the method of provision when we provide anonymized processed information created by our company to third parties are as follows.

① Purpose: To create statistical information at companies and organizations with which we have partnerships.
② Items included in the anonymized processed information provided to third parties: The items listed in (2) above.
③ Method of provision: We will provide the data file in an encrypted form using secure means.

（４）Security Measures for Anonymized Processed Information

The Company shall supervise officers and employees handling anonymized processed information to ensure that security management measures based on internal regulations are implemented.

Disclosure and Correction of Personal Data Held

When requested by an individual to disclose their personal information, we will disclose it to them without delay. Individuals wishing to be notified of the purpose of use of their personal information, or to request correction, addition, deletion, suspension of use, or cessation of provision to third parties, should submit their request following the procedure below. We will email the disclosed information as an attachment in the specified file format.

・Submit your request via the inquiry form
・info@awababy.tech

Contact Information for Inquiries and Complaints Regarding the Handling of Personal Information

For any questions, concerns, complaints, or other inquiries regarding our handling of personal information, please contact us via the inquiry form.

About SSL (Secure Socket Layer)

This site supports SSL, encrypting communications between your web browser and the web server. Personal information entered by users, such as names, addresses, and phone numbers, is automatically encrypted.

About Cookies

Cookies are data sent from a web server to a web browser. By referencing cookies, the web server can identify the user’s computer, enabling efficient use of our website. The files sent by our website as cookies do not contain any personally identifiable information.
You can disable cookies through your web browser settings.

Additionally, this site uses Google Analytics, an access analysis tool provided by Google. Google Analytics uses cookies to collect traffic data.

Disclaimer

This site

While we make every effort to ensure the accuracy of the information provided on this site, we assume no responsibility whatsoever for any actions taken by users based on the information contained herein.
We shall not be liable for any damages incurred by users as a result of using this site, nor for any damages caused by users to third parties.

This Service

We shall not be liable for any acquisition of personal information by third parties in the following cases:

・When the user voluntarily discloses personal information to a third party
・When a third party can identify the user based on information publicly disclosed by the user while using this service
・When a third party obtains the user’s authentication information (ID, password, etc.) due to the user’s negligence
・When there are no reasons attributable to our company

In addition, this service does not constitute a medical device and does not diagnose, treat, manage, or prevent any medical condition.

Copyright and Right of Publicity

All text, images, and other content on this site are protected by copyright, portrait rights, and other applicable rights. Unauthorized use or reproduction is strictly prohibited.

Embedded content from other sites

This site includes embedded content (such as videos, images, and posts). Embedded content from other sites behaves exactly as if the visitor had visited that site directly.

These sites may collect user data, use cookies, embed additional third-party tracking, and monitor interactions with the embedded content. If you are logged in to that site with an account, your interactions with the embedded content may also be tracked.リンク

You are welcome to link to this site freely. However, we may decline links depending on the content of the linking website.

Privacy Policy Effective Date and Revision Date

Established: July 31, 2022
Revised: December 17, 2024

Business Information and Contact Point

Company Name: CrossMedicine Co., Ltd.
Address: 3F4 (3rd Floor), Tokushima University Regional Joint Incubation Laboratory Project Room, 2-1 Minami-Tsukishima-cho, Tokushima City, 770-8506
Contact: CrossMedicine Co., Ltd. Personal Information Protection Consultation Desk
Business Hours: Monday to Friday (excluding Saturdays, Sundays, holidays, and year-end/New Year holidays) 1:00 PM to 5:00 PM

Media

When uploading images to the site, you should not upload images containing location information (EXIF GPS). Visitors to the site can download images from the site and extract the location data.

Cookie

When leaving a comment on the site, you can opt in to saving your name, email address, and website in cookies. This is for your convenience and saves you from having to re-enter your details when leaving another comment. These cookies last for one year.

When you visit the login page, a temporary cookie is set to determine whether your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

Additionally, when you log in, we set several cookies to retain your login information and screen display preferences. Login cookies last for two days, and screen display preference cookies last for one year. If you select “Remember Me,” your login information will be retained for two weeks. Logging out will clear the login cookies.

If you edit or publish a post, additional cookies will be stored in your browser. These cookies do not contain personal data and simply indicate the ID of the post you edited. They expire after one day.

Embedded content from other sites

Posts on this site may contain embedded content (such as videos, images, and posts). Embedded content from other sites behaves exactly as if the visitor had visited that site directly.

These sites may collect your data, use cookies, embed additional third-party tracking, and monitor your interaction with the embedded content. If you are logged in to your account on that site, they may also track your interaction with the embedded content.

Where your data is shared

When you request a password reset, your IP address will be included in the reset email.

Data retention period

When you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

If a user registers on this site, we also store the personal information they provide in their user profile page. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Site administrators can also see and edit that information.

Your Rights Regarding Your Data

If you have an account on this site or have left a comment on the site, you can request to receive an exported file of the personal data we hold about you (including any data you have provided). You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.