In today’s age of information overload, it is nearly impossible to properly access, understand, and act upon all available information, even if it is valuable. Therefore, we need systems that make information accessible while being closely integrated into people’s daily lives.
We decided to establish this company with the vision of becoming a bridge between hospitals and communities. By incorporating human-centered design inspired by behavioral economics and design engineering, we strive to contribute to accessible healthcare solutions that help maintain and improve lives at the community level.
Team Introduction
Members
The future is shaped by your heart and actions.
中井 洸我
KOHGA NAKAI
代表取締役・CEO
Message
How can we achieve world peace? When I was in first grade, I dreamed of becoming president to eliminate nuclear bombs. But even if nuclear bombs were gone, new weapons would just be created.
But even with weapons, if we have hearts capable of loving others, we can lay down our arms and shake hands. To nurture this love, we must first protect the bond between parents and children. We aim for a society where babies, families, and all people can embrace a happier future.
SoundTech Engineer
村松 亮
Ryo MURAMATSU CTO・ 専門：音声解析・深層学習
Message
My specialty is deep learning-based acoustic signal processing, and I serve as an instructor for the Advanced Machine Learning course at Keio University’s Faculty of Science and Technology. My major accomplishments include representing Japan at ISEF 2022 and receiving the Minister of Education, Culture, Sports, Science and Technology Special Commendation. In business, I have managed multiple companies in the education and design sectors since high school. I traveled to Silicon Valley with CEO Nakai through a METI program, where I became interested in and joined the project analyzing infant crying sounds.
Taking Health to the Next Level with Medicine
伯野 芳彦
YOSHIHIKO HAKUNO 取締役・PM
Message
While continuing my medical studies as a medical student, I have also been involved in developing medical AI.
During this time, I strongly resonated with the concept of “Awa Baby”—visualizing a baby’s cries to reduce family anxiety and isolation—which led me to join CrossMedicine.
As Product Manager, I will dedicate my full efforts to bringing Awa Baby to more households and to the world.
Building the next generation’s health based on evidence
津川 友介
TSUGAWA YUSUKE
顧問
Message
This product, which started from the unique idea of analyzing baby cries using AI to visualize emotions, aims to prevent postpartum depression. Baby cries contain rich information about cultural background and developmental stages, making them extremely valuable as data. I am involved as an advisor, contributing from the perspectives of business planning, evidence-based research, and data science.
A society that supports parenting environments
中井 万佐彦
MASAHIKO NAKAI 営業部長
Message
For mothers and fathers struggling with postnatal depression and their children, we strive to dispel negative perceptions surrounding childcare.
From voices to data, from data to strength
吉無田 祐
YU YOSHIMUTA AI Engineer
Message
I am deeply interested in artificial intelligence and voice analysis, especially in AI-powered voice processing, and I continue to expand my knowledge in this field. I joined this project because I strongly resonate with its mission to reduce postpartum depression and build a better society through technology. I am dedicated to contributing my best to the development of a better product.
Supporting mental health in society
森下 ななみ
NANAMI MORISHITA 事務局
Message
I have personally experienced mental illness in the past. During that time, I felt firsthand how mental health issues can shake not only the individual but also the happiness of their family and those around them.
This experience led me to believe that mental health is not just an individual problem; it requires a system supported by society as a whole.
Driven by the desire to protect family happiness from postpartum depression, I am participating in this initiative.
Bringing new norms to society
今泉 心寧
KOKONE IMAIZUMI クリエイティブ
Message
I’ve always jumped right in and challenged myself whenever something sparked my interest, regardless of the field. While I have many things I want to do, I value actually bringing each one to life. The theme Awa Baby tackles—babies and childcare—is both deeply personal for everyone and a major societal challenge. If childcare becomes even a little easier, and systems that respond to a baby’s cries become widespread, society’s landscape will surely change. That’s why I’m diving into this startup’s front lines, taking on my part of the challenge, aiming to deliver a new normal to society.
Addressing the Declining Birthrate and Aging Population Through Business
石原 歩真
AYUMA ISHIHARA クロスメディスン CEO室
Message
In today’s world, some challenges related to the declining birthrate and aging population may be beyond our ability to solve. However, with Awa Behi, we can use technology to lower the barriers to child-rearing and childbirth.
We aim for a future where everyone feels less burdened by child-rearing, finds joy in it, and where the declining birthrate and aging population are ultimately resolved.
Make parenting a joyful memory
関根 彗
SUI SEKINE webデザイナー
Message
Early childhood is the very first stage of raising a child. I want to fill that time with warm memories, minimizing unpleasant ones. I believe this desire is shared by all parents. That’s why I want to reduce the stress caused by a child’s crying through Awa Baby.
Company Overview
Company Info
A university-launched venture company that solves social issues with a focus on Generation Z. Its members include medical students, AI engineers, designers, and other diverse individuals. With the mission of “making healthcare accessible and natural,” the company aims to create a society where people can be healthy before they know it. The company aims to promote the maintenance of healthy life expectancy throughout the city by incorporating the most appropriate technology to meet patient needs and human-centered design based on behavioral economics and mechanics. First, focusing on child-rearing, the project will create a society where new mothers and fathers can overcome postpartum mental illness and raise their children in a lively and relaxed manner by providing “awababy,” an application that helps them understand their babies.
Data
Element
Company Name
Cross Medicine, Inc.
Location
Tokushima University, Regional Collaborative Incubation Laboratory, Project Research Lab 3F4, Tokushima, Japan
CIC Tokyo, 15th Floor, Toranomon Hills Business Tower, 1-17-1 Toranomon, Minato-ku, Tokyo 105-6415, Japan
Establishment
September 21, 2022
CEO
Koga Nakai
Capital
2, 000, 000
Business Activities
Business activities include the cry-analysis app, awababy, along with: 1. System development and planning. 2. Planning, development, production, distribution, management, and sales of application software. 3. Consulting services. 4. Remote consultation services via the internet. 5. Promotion of regional comprehensive care. 6. Welfare services. 7. Healthcare services. 8. Incentive-based projects. 9. All incidental and related activities.
